December 2, 2020
Pynk’s 10 startups to watch 2020 - Most Exciting Start-up Award

As most long term Pynk users will know, we are big fans of startups here at Pynk.

Since we love them soooo much, we decided to run a competition. Using our unique crowd wisdom concept, we will hold a peoples vote - to decide the ‘Most Exciting Startup 2020’ award

It’s our collective opportunity to give something back to the startup community and bring our collective crowds together, for the benefit of everyone involved. So please take the time to make your voice heard.

Most excitingly of all, you’ll even be entered into a prize draw for an iPhone 12 just for taking the time to vote.

Just to give you a taster, below you will find a handpicked selection of some of our faves to whet your tastebuds.

Please don’t be swayed by this though, we just wanted to give you a taste of what’s out there. You will see that our picks have an undeniable sustainability focus: one of the ideals I know that many of us in the Pynk community share. So, without further ado, let’s get straight into it…

Pynk’s 10 startups to watch


Novameat is the World’s first developer of plant-based micro-extruded fibrous meat using 3D printing technology. They are the first movers in terms of using 3D printing technology to mimic meat cells. UBS estimates that plant based meat will grow at an astonishing 28% CAGR for the next ten years, boosted by the fact that even the non-vegetarians (who are 80% of the population) are looking to drastically reduce their meat consumption for environmental and animal welfare reasons. What is unique about Novameat’s offering is its more realistic meat texture thanks to its innovation to mimic meat on a cell by cell basis. The flexibility of the technology means it can grow into a number of ‘muscle meat-like’ products like steak and pork and even shellfish. In 2020, the Financial Times featured the company on the front page of its Companies & Markets section, the Guardian named Novameat Steak 2.0 as the “most realistic plant-based steak” globally, and included the company on the cover of its “Food in 2050” prediction article. In 2019, the CEO and Founder Giuseppe Scionti was named one of the “Nine Innovators to Watch in 2019” by the Smithsonian Magazine. Given that we have seen the spectacular success of Beyond Meat and Impossible with consumers around the world, Novameat is one of the most exciting startups with huge growth prospects, helping to reduce the environmental impact of the food we eat.

Frontier Bio

Frontier Bio has developed an advanced 3D Bioprinter for making human tissues. What is unique about the advanced bioprinter it sells is that it’s capable of printing at the micro and nanoscale while having less cell death than other methods. This is enabling transformative advancements in life science and medicine, and pushing the frontier of what’s possible. The applications are endless: drug delivery and discovery, replacing animal testing, personalised medicine and implantable tissues to name but a few.


The Covid pandemic has impacted many important aspects of life, not least the mental health of millions of people worldwide. UN experts say that in the aftermath of Covid, we now face a mental illness crisis as millions of people worldwide are surrounded by death and disease and forced into isolation, poverty and anxiety. I love the idea that startup Oyama is helping people across the globe to easily access mental health care when they need it most. The addressable market isn’t just limited to those in crisis: the founders of Oyama believe that psychotherapy and more specifically its own evidence-based tools are resources that everyone should have in their pocket in order to understand themselves better and in order to help them cope with whatever life throws at them. We believe Oyama is likely to enjoy huge growth as its users become part of a community of individuals sharing personal experiences to help others facing similar challenge.


3D look is an exciting startup well placed to benefit from the inexorable growth of online shopping. They have built the World’s first mobile body scanning and measuring technology which enables a simple exchange of measurement and shape data between business clients and their retail customers. This helps optimize processes, cut costs, and delivers better shopping experiences. The current applications include your fit which lets you ‘get fitted’ on your mobile when shopping online The obvious benefits to its b2b customers are boosting conversion and minimising returns. Aggregate sizing data on a fashion retailer’s consumer base is also a valuable asset generated by the system. Other applications include sizing new employees for uniforms and specialist tailoring businesses.


The growing need for Cybersecurity in an increasingly connected world of data is self evident. Correlating streams of data with actual events while maintaining business as usual is becoming an increasingly difficult challenge which typically generates an annoying list of false positives. 4Securitas is an innovative cyber security firm focused on protecting the critical data at the core of every organisation. The company’s software - ACSIA - is different in that it is a ‘post-perimeter’ security tool which complements a traditional perimeter security model. It resides at the Application or Data layer. It monitors and protects the platforms (physical/ VM/ Cloud/ Container platforms) where the data is stored which are the ultimate target of every attacker.

Most companies secure their enterprise to ward off cyber adversaries by using perimeter defenses and blocking known adversary indicators of compromise (IOC). The traditional model of network security has been designed around perimeter security. This model i.e. a high fence, while still relevant does not offer full protection as methods of attack have become more refined and ingenious. An emerging requirement is for an extra layer of security protecting the data itself, typically this data is housed in apps, databases backups and storage. Most of the significant data breaches of recent years have all occurred where organisations have relied exclusively on a perimeter security model. ACSIA is focused on stopping cyber threats at the pre attack phase.


One of the most exciting startups presenting is Climacell. The range of applications (and therefore numbers of potential customers globally) for their unique weather data models is enormous. This is likely to grow exponentially as climate change makes weather patterns even more unpredictable and extreme. What makes their offering unique is that unlike existing weather data models often generated by governments and repackaged by private companies, Climacell adds millions of data points from proprietary sources such as IoT, Drones, Airplanes, Cellular Signals, Sat Com Signals, Cameras to greatly enhance predictability and therefore actionability. Some stats: 70% of businesses are impacted by weather, 85% of the globe don’t have reliable real time and forecast weather data and weather impact and volatility is mentioned as one of CEOs top 5 concerns.


Alot of us love fashion and the accessibility of ‘fast fashion’ (i.e. inexpensive clothing produced rapidly by large retailers in response to the very latest trends). But we are also increasingly unsettled by the environmental and social cost of these purchases. By way of background, the fashion industry has a disastrous impact on the environment. In fact, it is the second largest polluter in the world, just after the oil industry. And the environmental damage is increasing as the industry grows: clothing production has roughly doubled since 2000, while people bought 60% more garments in 2014 than in 2000, they only kept the clothes for half as long. In total, up to an eye-popping 85% of textiles go into landfills each year. Enter startup Nuw, who are looking to solve this problem by creating a social network to let you share clothes with people in your local community and extend the life cycle of your wardrobe.


Education is as powerful a tool as ever in transforming people’s lives and prospects. As most students are now as comfortable reading online as they are reading paper books, an online library is the ideal way to provide learning resources to all corners from across the globe. Startup Perlego was born to provide an affordable (and sustainable) textbook solution for learners around the world, by partnering with publishers and removing the costs of print, distribution and retail markup. The social and environmental benefits of this cheaper and easier access to learning material is obvious, as is the enormous addressable global market of people looking to learn and educate themselves.


Most people instinctively understand that wasting water is bad but perhaps underestimate its environmental impact. Water is a scarce and precious resource which faces increasing demand (as population and standards of living increase globally). To meet this need, water is pulled out of groundwater supplies which is unsustainable long term. In addition, water takes a lot of energy, time and money to filter and clean so wasting water means you’re wasting the energy-intensive process of filtration. Did you know that 10% of homes have leaks that waste 90 gallons or more per year?

Startup DrizzleX is a pioneering smart water metering solution that enables significant water conservation in residential buildings that lack individual apartment meters. DrizzleX’s solution addresses this by generating data-driven transparency about water usage and combining it with proprietary, maintenance-free, easy-to-install, and cost-effective FlowDX™ smart water sensors with a robust SaaS dashboard displaying data, comparative trends, alerts, and AI-powered insights. As urbanisation continues apace across the globe, the increasing need to measure and minimise water wastage is self evident.

Able Innovations

Aging populations is perhaps the most powerful supertrend that the World faces. Over the last half century, life expectancy has increased by almost 20 years. It is estimated that by 2050 there will be over 2 billion people globally aged 60 and over, more than twice the number measured in 2000 and almost 400 million of them will be aged 80+. The prevalence of disability among persons under 18 years is 5.8%; among 65 to 74 years old, the rate increases to 44.6%; the rate climbs to 84.2% among people aged 85 and over.

Able Innovations is aiming to leverage its new and exciting technology to develop products that bring dramatic improvements in healthcare delivery and quality of life. There has been surprisingly little innovation in manual nursing functions in the past 20 years, even though this is an area where staff shortages are a growing concern. Their first product - the Delta Platform, a streamlined patient hospital bed transfer system - has health monitoring capabilities and helps eliminate staff injuries, patient falls, and prevention of bed sores, extending its market beyond the hospital setting. The demographic trends are very supportive of this type of innovation especially in the context of the labour saving and improved life quality it offers.

Those are just a small selection of the many hundreds of startups and companies that will be showcasing some amazing innovations and bringing their products to market in 2020. We’d encourage you to support them as much as you can.

For your chance to win a brand new iPhone 12, vote for your most exciting startup of 2020 here. (closing date: 12/02/2020)

Disclaimer: Please bear in mind that this information does not constitute any form of advice or recommendation by Pynk One Ltd. and is not intended to be relied upon by users in making (or refraining from making) any investment decisions. Appropriate independent advice should be obtained before making any such decision. Investments of this nature carry risks to your capital. Investing in private equity involves a high degree of risk. Please invest aware.

Written by
Pouneh Bligaard
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